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WHY WE LOVE MERINO WOOL

Why Wear Merino Wool?
 
Nature knows best when it comes to creating fabric fibres. The natural benefits of merino wool are numerous; it’s no surprise that it has become a wardrobe staple, from adventure wear to sports gear to everyday fashion.
 
Here’s what makes merino wool so special:
 
It’s soft on skin
The super fine fibres of merino wool offer a luxuriously soft fabric once spun, making it gentle on skin (especially the sensitive skin of babies!), and without the irritation of traditional wool.
 
It keeps you dry
This clever wool is able to take moisture away from the skin as a vapour, which is then released into the air. It means that even when you’re working up a sweat, your skin will stay warm and dry, without feeling clammy.
 
It’s not just for winter
Merino wool is a versatile fabric that can be worn all year round. That’s due to its ability to regulate body temperature, keeping heat in when the outside temperature is cold, and releasing unwanted warmth when the temperature heats up.
 
It stays fresh for longer
Merino’s special fibres can also trap odour caused by bacteria, meaning your socks stay fresher for longer compared to other fabrics. Merino socks are great for travelling or for activities that call for a little more exertion!
 
It’s a better choice for the planet
Merino is a natural, regenerative fibre, grown by happy, healthy sheep. And what starts in nature, can go back to nature too - merino is completely biodegradable, meaning it breaks down in the ground and puts nutrients back into soil.
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